Client: Mid-Sized B2B Software Company
Industry: SaaS / Technology
Service Provided: Verified & Segmented IT User Lists by Global Datasys Group

The Challenge

A mid-sized SaaS provider, specializing in enterprise software solutions, faced significant hurdles in scaling its outreach to IT buyers. Despite having a strong product portfolio, the company’s marketing efforts were falling short due to several key obstacles:

• Inefficient Targeting – Their in-house database lacked accuracy, leading to emails being sent to the wrong contacts. 
• High Bounce Rates – Outdated records meant a large percentage of campaigns never reached the intended inboxes. 
• Low Conversion Rates – Generic outreach failed to resonate with decision-makers in IT and technology departments. 
• Wasted Marketing Spend – Time and budget were lost on cold campaigns that generated little to no ROI.

The company realized that scaling effectively in the competitive SaaS landscape required direct access to verified IT users and decision-makers.

The Solution

Global Datasys Group partnered with the client to design a targeted data-driven outreach strategy that would connect the SaaS provider with the right IT professionals. The approach was built around our Verified IT User Lists, tailored for maximum accuracy and engagement.

Key Deliverables

1. Verified IT User Database 

• Provided GDPR-compliant and regularly updated contact records.
• Included direct emails, phone numbers, LinkedIn URLs, and postal addresses. 

1. Segmented by Job Title & Function 

• CIOs, CTOs, IT Directors, System Administrators, IT Managers, and Cloud Specialists.
• Segmentation allowed campaigns to be tailored by role, responsibility, and technology adoption stage. 

1. Company-Level Intelligence 

• Insights on company size, industry vertical, tech stack, and purchasing behavior. 

1. CRM-Ready Data 

• Seamlessly integrated into the client’s HubSpot CRM for immediate campaign deployment.

Implementation Strategy

Global Datasys Group didn’t just provide raw data; we enabled the client to execute a structured marketing plan.

1. Ideal Customer Profile (ICP) Definition 

• Narrowed focus to mid-to-large IT-driven enterprises in North America and Europe.
• Prioritized industries with high SaaS adoption, such as finance, retail, and healthcare. 

1. Personalized Campaigns 

• Messaging crafted to highlight ROI, cost reduction, cloud adoption, and IT efficiency.
• Tailored outreach sequences for CIOs vs. IT Managers to improve relevance. 

1. Multi-Channel Engagement 

• Targeted email campaigns supported by LinkedIn InMails and direct dials. 
• Sales reps used direct contacts to bypass gatekeepers. 

1. Lead Nurturing Content 

• Shared whitepapers, webinars, and case studies highlighting SaaS implementation benefits.
• Positioned the client as a trusted thought leader in IT transformation.

The Results

Within the first 90 days of implementation, the SaaS company witnessed measurable success:

• 3.7X increase in qualified leads compared to prior outreach efforts. 
• 54% email open rates (well above industry average). 
• 62% higher engagement on LinkedIn campaigns due to precise targeting. 
• $2.4M sales pipeline growth, with several enterprise contracts under negotiation. 
• Campaign ROI improved by 4.2X, reducing acquisition costs significantly.

The combination of data accuracy, segmentation, and multi-channel outreach allowed the client to unlock new business opportunities that were previously inaccessible.

Client Testimonial

“Global Datasys Group changed the way we approach IT buyers. Their verified IT User Lists gave us the precision we were missing. Our bounce rates dropped, engagement skyrocketed, and our sales pipeline grew faster than ever before. This partnership has been critical to our SaaS growth journey.” – VP of Marketing, SaaS Company

Why This Approach Worked

• Precision Targeting – Reaching only IT buyers and decision-makers with real authority. 
• Data Accuracy – Verified, regularly updated data minimized wasted outreach. 
• Personalization – Tailored campaigns built stronger connections and higher response rates. 
• Compliance & Trust – GDPR-compliant data ensured credibility in global markets. 
• Scalable Growth – CRM-ready lists enabled the client to launch campaigns faster.

Key Takeaways for SaaS Companies

• Verified IT user data is the foundation of high-performing campaigns. 
• Segmentation by job role and industry improves personalization and response. 
• Multi-channel outreach drives faster conversions than email-only campaigns. 
• Compliance builds trust and ensures deliverability in global markets.

Ready to Scale Your SaaS Outreach?

Global Datasys Group specializes in helping SaaS and technology companies connect directly with IT decision-makers who drive purchasing decisions. Our verified IT User Lists ensure faster outreach, higher ROI, and stronger pipelines.

Contact us at sales@globaldatasysgroup.com to request a sample IT User List today.