Industry: SaaS (Project Management Software)

Location: North America & APAC

Company Size: 50–200 employees

Goal: Expand into new markets by engaging verified technology users aligned with their Ideal Customer Profile (ICP)

About the Client

A mid-sized SaaS provider specializing in project management software sought to strengthen its market presence in North America and APAC. Despite having a strong product-market fit, the company’s sales team struggled to start meaningful conversations with the right technology leaders.

The Challenge

The client faced multiple hurdles:

• Low response rates from cold outreach campaigns 
• Shallow internal contact database with limited verified data 
• Wasted time chasing irrelevant or unready leads 
• Long, unpredictable sales cycles 

The leadership team knew they needed a structured, data-driven outreach approach to focus on high-potential technology users and reduce wasted efforts.

The Global Datasys Solution

Global Datasys Group partnered with the client to design a targeted outreach strategy powered by accurate, GDPR-compliant technology user insights.

The solution included:

• ICP Refinement: Defined an Ideal Customer Profile focusing on mid-market companies (200-2000 employees) using or exploring project management tools. 
• Technology User Mapping: Identified CIOs, IT Managers, and Project Heads with an interest in SaaS and digital transformation. 
• Data Delivery: Provided AI-validated, verified, CRM-ready contact lists for immediate outreach. 
• Personalized Outreach Playbook: Equipped the sales team with insights to run LinkedIn warm-ups, customized emails, and structured call cadences. 
• Marketing Support: Enriched data was used for retargeting campaigns and follow-up nurture flows.

Campaign Execution

• LinkedIn Engagement: Pre-outreach connection requests with warm-up messaging. 
• Personalized Email Sequences: Focused on relevant technology pain points and digital transformation goals. 
• Structured Call Cadences: Sales reps followed up with demos and case study sharing to convert interest into pipeline.

Results

The engagement delivered measurable growth within the first 30 days:

• 47 pre-qualified conversations booked 
• 3X increase in demo bookings compared to previous outreach 
• 52% higher email engagement rates (opens and replies) 
• 20% shorter sales cycle 
• 27% forecasted revenue growth over the next two quarters
  

Client Testimonial

“Global Datasys Group helped us shift from chasing cold, unqualified leads to focusing on technology users ready to explore our solution. Their structured approach and accurate data gave our sales team confidence, resulting in meaningful conversations that directly contributed to our pipeline growth.” – Director of Sales, Mid-Market SaaS Company

Strategic Insights

• Precision Targeting: Outreach focused only on verified technology leaders aligned with ICP. 
• Data Accuracy: AI-validated and compliance-checked data improved deliverability and response. 
• Personalization at Scale: Tailored content referenced real pain points, driving better engagement. 
• Faster Time to Market: CRM-ready lists enabled immediate campaign execution. 
• Consistent Follow-Up: Structured cadences turned interest into qualified opportunities.

Key Takeaways for SaaS Companies

• Define and refine your ICP before launching outreach. 
• Invest in verified data to improve response and conversion rates. 
• Personalize your outreach based on buyer pain points. 
• Always follow up with structured cadences to maximize pipeline impact. 

Connect with the Right SaaS Users!

Don’t let unqualified leads slow your growth. At Global Datasys Group, we provide verified, AI-validated technology user email lists to help SaaS companies accelerate their pipeline and close deals faster.

Email us: sales@globaldatasysgroup.com
Learn more: www.globaldatasysgroup.com