New B2B Product Launches

In this blog, let’s explore why a mailing list is essential for B2B launches. The event of B2B product launching is not as simple as it seems; we need to work on it by scheduling the launch timing and developing a good strategy to reach the company’s decision-maker faster. If we have a business owner’s email list, it would be great and helpful in many ways. So let’s see about how you can use it like a pro in detail : 

Use your Email list as a way to get feedback 

Every company expects a great outcome from a single announcement of their B2B product launch. Sending a single email to all business owners regarding your B2B product launch won’t give you any results. The mailing list service won’t get you anywhere with this type of strategy.  Use the Purchase email list like a pro. When you launch a product, use the business owner email list  and send a preview and behind-the-scenes email to all business owners and ask their opinion, like:

• Asking subscribers to review your  prototype before launch 
• As the suggestion about the final B2B product before launching 
• This will create an impression among business owners that you are hearing the suggestion from the public about product feedback and correcting it.

Segment your campaign based on the business lifecycle stage 

Always segment your campaign based on deep research. Don’t send the same email to a large mass of business owners. First, research about companies like : 

• Age of the company
• Are they providing the same service as ours?
• What type of company are they, whether they are IT, Manufacturing, or the Medical sector 

Research the company and personalise the email for that. Buy email addresses according to their company type, and explain how your B2B product will be a great solution for the technical problems they are facing. Customize your email as per the business owner’s queries, which will impress the people you are targeting with b2b email lists. Eventually, they will be your potential customers. So it is important to do deep research on the email database about the business owners before sending the email about your product 

In which stage Know about the in which stage of the business cycle the company is, and sending them an email with the advantage they get in this launch, there is a high possibility that you will get an instant response from them as they feel they are heard and they will get some benefits by starting a conversaion with your company.

Making a buzz with your follow-up email.

Always don’t send a plain follow-up email, which may get unnoticed by many people, as plain bulk messages don’t get any attention from business owners.

Example 

“Sign in for early access.”

Create a buzz through which people will be interested in signing up. The Mail with the action-oriented subject line will be more helpful in this follow-up email. So now the customer knows that you are going to launch the product 

Example :

“Hurry, only the first 100 business owners getting signed in will get this opportunity. Be the one!! “ 

“Are you in a rush? Refer us to  3 people you know and get your free pass right now !!”

This type of action-oriented subject line will help you increase the chance of conversion. As the customer will be attracted to get early access to the product, this makes the conversion time even a little bit faster in a shorter time.

Make your subscribers your storyteller 

When you’re about to launch a b2b platform product, you should include your testimonial by sending the prototype of your B2B product and gathering pieces of information from the clients or subscribers about : 

• How does it work for them?
• If they got the solution to their problem
• Get a quote stating their experience with your service 
• Record it if possible, and create a video about their experience 

so business owners will trust your service or product. If you can make this, your product will impress the business owner, and they will try to get to know you and make an appointment with you regarding your business. This strategy will gain more trust and build a long-lasting relationship

Invite business people to the roundtable conference.

Create an event and invite people to the round table conference. Choose a topic relevant to your B2B product and invite business people to the discussion regarding the topic, as it will be useful in various ways 

• You can expand your connections 
• You will gain knowledge regarding your niche industry 
• You will get to know the opportunity points where you can sell your product 
• You can talk more about your product in this small, generic group, which will be a direct marketing method, and it will reach them effectively.

Make business people  feel special 

Create a strategy in which your follow-up emails should make your targeted business people feel more special, and they are seriously invited to this launch. It is important to have their presence at this event. It can be done by : 

• Sending them a confidential document about your B2B product with a tag like “Don’t share this with anyone “will boost their curiosity more.
• Invite them and remind them with a calendar invite, so they will remember about it 
• When they get to the landing page, give a notification that if they sign in now, they will get a reserved place. So they don’t need to get a last-minute rush to sign in during the launch event.
• Provide them with a bonus like offers or send them whitepapers and newsletters, which will boost their engagement rate 

End thoughts 

In conclusion, don’t send plain text using a business owner’s email list, but send strategies that will make people look forward to the B2B  product you are about to launch. It will boost your audience for launch day. Create strategies to engage with them, listen to their suggestion, and launch by involving them in your event so they feel that they are important, so they try to keep a long-lasting business relationship with you. Visit our website and follow our LinkedIn page.