Email Marketing Campaign: Utilize it to reach CFO now
Email Marketing Campaign to reach the CFO now
In this world of Email Marketing,b2b sales, connecting with the C-level executive is a tedious thing, which is a hard thing, but not an impossible task. What are the advantages of getting connected through Email Marketing with them? When we connect with the decision makers of the company, we can make our product more visible to the organisation’s key groups, who will be the final people to acknowledge or reject the project. In this blog, we can see what we can do in an Email Marketing campaign to acquire the CFO’s attention.
Is it necessary to target the CFO?
This is nearly an impossible task. Connecting to the CFO of a company is difficult because of their scheduled dates, meetings, and their inboxes are stuffed with a countless number of emails. In their busy schedule, it is impossible to take special attention to new people’s mail or irrelevant, low-quality emails, which will never encourage them to open and read further about the message you’re sending. So you should make a different strategy to grab their attention.
Engaging them by giving the solutions for:
- How to Shorten the Sales Cycle
- Improve the deal siz
- Improve customer retention
This set of professionals have schedule-bound and skeptical personas. To make connections with these people, you need to gain important aspects like credibility, precision, and relevance, which will be helpful in this process
Know the CFO Mindset
Make a strategy on what the company CFO needs and how we can provide them the required information through our Email Marketing or content marketing . As the CFO’s are the most responsible people who handle the financial aspect of the company, they safeguard it . So when we want to contact them, we should study and research more about their companies:
- Financial report
- Case study and article
- Professional backgrounds
- Social media profile
- Their achievements
- Business challenges
- Business goals
- What events have they recently attended
When we know this, we can get a clear picture of the pain points and opportunities in which areas, if we concentrate and provide information regarding their problem, that will grab their attention immediately.
Utilizing Social media platforms
When it comes to connecting with these people, we can use tools such as sending information through LinkedIn, email marketing, webinars, podcasts, etc. Let’s see some methods
We can run a campaign through this platform, either organic or sponsored, also publishing articles and case studies will grab people’s attention, eventually joining the professional groups will boost your visibility among them, and you will gain some insights, like what their business issues are and opportunities you can gain from it.
Email marketing
By email marketing, you can benefit more as it is one of the direct ways to create access with the CFO. First, get an email list of the CFO and their contact details. Next, provide them with whitepapers, articles in your mail, which will grab their attention. Always start the mail with a clear and conscious subject line, as it is the main element that will encourage the CFO to open the mail and read the content
Webinar:
If your company hosts any webinar related to the financial or roundtable conference related to it you can invite the CFO of the organisation, so he will be more interested in knowing about the financial plans and discussion around the topic.
Podcast:
If your company is interested in doing a podcast or journal publications. Then you can share your company’s journal in the official group, which can be attention-grabbing. Also, collaborating with financial experts by doing a podcast will be more informative and increase your organisation’s visibility among the official circle.
Content that captures CFOs’ attention
Establish your worth by creating valuable content and providing it consistently. A C-level executive will always search for content that will be valuable, credible, and solution-oriented so that it will align with their business goals. Make sure you create something like:
- Case studies
- Whitepapers
- Infographics
- CFO-focused blog series
- E books
The content should be a solution provider. If we are providing a whitepaper or case studies, it should highlight information regarding finance topics. In infographics, you can highlight key metrics. You can also write blogs regarding the current financial scenario and related topics, which will be informative.
Make social events a priority
Make sure that you will attend social events like trade shows, conferences, and build your professional circle. When you start attending these events online or offline, you will gain people’s trust, and by talking to them, you will have a high chance of closing a deal with them at a fast pace
Before going to an event, ask yourself :
- Which industry gathering does this CFO attend frequently?
- How can I adapt to this approach?
- Am I providing knowledge and insights to speak when I meet people at the event?
Nurturing the CFO Relationship
Always remember that most CFO will not respond to your first email or ads. You need to work on it multiple times to nurture it, and always start with an approach of :
- Awareness: First step, send informative content like reports, webinars.
- Consideration: Then mail them regarding the offers, product demos, and cost analysis
- Decision: Send them how people benefited from, like Case studies, customer testimonials, and ROI projections, so they will gain trust and will have a good impression about your company.
Some metrics you can use to track whether your email campaign is working or not, using
- open and click-through rates
- Engagement on LinkedIn
- Webinar attendance
- Lead conversion rate
- Average sales cycle length
Ready to establish a connection with the CFO?
In conclusion, reaching the CFO may be challenging, but when we use the right strategy, like the right channel, quality content with well-defined backend research, and consistent value delivery, you can build meaningful connections with CFOs and drive high-impact business results. If you need to know more about email campaign strategies,
visit our:
website: https://www.globaldatasysgroup.com/